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Understanding Property Assessments in Santa Rosa

Understanding Property Assessments in Santa Rosa

by Marissa Barajas | Nov 20, 2025 | Owner Education, Property Management Education

What kind of an impact do property assessments have on your bottom line, as a rental property owner? Rental rates are important. So is tenant screening, preventative maintenance, and retention. But those assessments are also a factor in income, expenses, and...
You Bought the Property, Now What?

You Bought the Property, Now What?

by Marissa Barajas | Nov 6, 2025 | Owner Education, Property Management Education

  What are you supposed to do once you finally close the deal and buy the rental property? First, congratulate yourself on doing the thing. Maybe it’s your first real estate purchase, maybe it’s the start of a long-term portfolio, or maybe you stumbled into being...
How AI Is Reshaping the Property Management Industry

How AI Is Reshaping the Property Management Industry

by Marissa Barajas | Oct 23, 2025 | Owner Education, Property Management Education

Do you see Artificial Intelligence (AI) as a friend or a foe? It’s not quite that black and white, is it? You’re probably using AI in your daily life a lot more than you realize. As professional property managers, we can tell you it’s having a profound effect on our...
Signs You’ve Outgrown Self-Management of Your Santa Rosa Rentals

Signs You’ve Outgrown Self-Management of Your Santa Rosa Rentals

by Marissa Barajas | Oct 9, 2025 | Owner Education, Property Management Education

Are you feeling like you’ve just about had enough of managing your own Santa Rosa rental homes? Once upon a time, it might have been easy to self-manage. You ran an ad for a rental home. You chose a tenant. You collected rent. Pretty straightforward.  Welcome to...
Santa Rosa Rental Market Update: What Does It Mean for Your Property?

Santa Rosa Rental Market Update: What Does It Mean for Your Property?

by Marissa Barajas | Sep 25, 2025 | Owner Education, Property Management Education

How are you feeling about the performance of your rental properties in the Santa Rosa market? We all know that this part of California is unique. And while there might be a lot of attention-grabbing news (good and bad) about how things look in California and...
Failure to Pay Rent: Why Eviction Isn’t Always the First Choice

Failure to Pay Rent: Why Eviction Isn’t Always the First Choice

by Marissa Barajas | Sep 11, 2025 | Eviction, Owner Education, Rental Market Trends

Managing tenants who fall behind on rent requires patience, diplomacy, and professionalism.  It’s not an ideal situation. When you’re faced with missed payments, the natural instinct may be to head straight toward eviction. That’s an understandable knee-jerk reaction....
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