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How AI Is Reshaping the Property Management Industry

How AI Is Reshaping the Property Management Industry

by Marissa Barajas | Oct 23, 2025 | Owner Education, Property Management Education

Do you see Artificial Intelligence (AI) as a friend or a foe? It’s not quite that black and white, is it? You’re probably using AI in your daily life a lot more than you realize. As professional property managers, we can tell you it’s having a profound effect on our...
Signs You’ve Outgrown Self-Management of Your Santa Rosa Rentals

Signs You’ve Outgrown Self-Management of Your Santa Rosa Rentals

by Marissa Barajas | Oct 9, 2025 | Owner Education, Property Management Education

Are you feeling like you’ve just about had enough of managing your own Santa Rosa rental homes? Once upon a time, it might have been easy to self-manage. You ran an ad for a rental home. You chose a tenant. You collected rent. Pretty straightforward.  Welcome to...
Santa Rosa Rental Market Update: What Does It Mean for Your Property?

Santa Rosa Rental Market Update: What Does It Mean for Your Property?

by Marissa Barajas | Sep 25, 2025 | Owner Education, Property Management Education

How are you feeling about the performance of your rental properties in the Santa Rosa market? We all know that this part of California is unique. And while there might be a lot of attention-grabbing news (good and bad) about how things look in California and...
Failure to Pay Rent: Why Eviction Isn’t Always the First Choice

Failure to Pay Rent: Why Eviction Isn’t Always the First Choice

by Marissa Barajas | Sep 11, 2025 | Eviction, Owner Education, Rental Market Trends

Managing tenants who fall behind on rent requires patience, diplomacy, and professionalism.  It’s not an ideal situation. When you’re faced with missed payments, the natural instinct may be to head straight toward eviction. That’s an understandable knee-jerk reaction....
Strategies for Managing Student Housing in Santa Rosa

Strategies for Managing Student Housing in Santa Rosa

by Marissa Barajas | Aug 28, 2025 | Owner Education, Property Management Education

Students can sometimes get an unfair reputation as tenants. A lot of landlords will imagine rowdy parties, forgotten rent payments, and a lot of entitlement among the youth of this particular demographic.  But students today are about more than just TikTok videos and...
How to Handle Tenant Complaints About Neighbors in Santa Rosa

How to Handle Tenant Complaints About Neighbors in Santa Rosa

by Marissa Barajas | Aug 14, 2025 | Owner Education, Property Management Education

Good fences make good neighbors, or so said Robert Frost in his poem “Mending Wall.”  Neighbors can be a gift or a challenge, depending on who they are and where you live. If you’re renting out a property in Santa Rosa, you might get some complaints from tenants from...
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